Do you struggle with Pricing Your Work?
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Before I continue, I think it’s important for you to know why I decided to put these workshops together, besides your requests, and what you can expect from them. B A C K S T O R Y I want to go back to when I started floral design 8 years ago. Before I became a designer, I worked in the hospitality industry. I was a manager for a corporate hotel and had been appointed as the “creative” in the team. Besides Christmas and other visual aspects, I was quickly trusted with seasonal floral arrangements for the hotel’s entry table. Eventually, I translated what I was doing for the hotel to corporate arrangements and started providing weekly floral displays for a coffee shop called “Harper and Madison”. Although I wanted to continue to work with hotel and restaurant accounts, weddings QUICKLY took over our calendar. |
T H E W O R K S H O P I had far too many ideas about how these workshops should be structured. With your help, I created an agenda that incorporates what you asked for that would benefit your business the most. I'm so proud of these classes and I can't wait for you to see everything we have planned for you! With all of that in mind, I have created a series of workshops that is encompassing of the aspects of design and farming that is The Flower Hat. The workshops are for those with a passion for floral design as a business and for those who dream/plan on starting or revamping a career in floral design with locally grown flowers. If you are a flower lover, by all means, come join us! While we will have business talks, there will be lots of hands-on time for you to enjoy. |
"I dragged my feet signing up for the Flower Hat Workshop this year because as a new flower farmer/florist there have been a lot of up front costs getting my business going. However, I know having the opportunity to learn from an industry expert who is committed to helping others succeed creatively AND financially was something I couldn’t afford to miss. It was worth every penny! Julio is a Gem and so full of knowledge. He is adept in business, marketing and is a creative genius. Getting a chance to ask ALL of the questions and learn from him in person was wonderful. The workshop is jammed with great information, the design sessions are challenging and relaxing at the same time, and getting to see the studio and farm in person was super helpful. One unexpected takeaway was also making new flower friends from all over the country who serve as a community to bounce ideas off of, lend support to and to act as virtual cheerleaders as we all grow our businesses. Don’t be like me, sign up the second it goes live! You won’t regret it. " Freya, Post falls, ID
"I just attended The Flower Hat workshop and am so happy that I did. As a new florist/flower farmer, I was lacking in confidence and organization. What Julio is willing to share about his business, booking process, floral design, pretty much anything you ask, has, in just three days, made me more focused, driven, and confident in my work. The time and energy that Julio gives you during this workshop truly makes it feel like a one-on-one experience. The ability to work with amazing flowers in such a beautiful part of the country is shadowed only by Julio's ridiculous talent and generosity." Stacey, Fairfield, WA.
"As a new farmer and florist, I was given access to hard earned information and trial and error that Julio has trail-blazed himself. It's prevented years of unneeded stress and errors for my company. It has given my business confidence to move forward with the access to many resources that only Julio could give. This class has been pivotal in moving Farm Nine into a successful journey instead of a failed one. Thank you." Niesa, oakland, FL
"Julio is such an engaging speaker! He covered a lot of material in a really organized way too"' - Laura B., Pikesville, MD.
"My experience and time with Julio and his crew at the Flower Hat Workshop was transformative. I felt like my business model was a little all over the place and the workshop helped me narrow my focus and create a path that would not only grow my business but help me provide a better experience and higher quality product to my customers. I love how it combined the farming and floral design aspects with business information sprinkled in; the perfect cocktail of information that I needed! I also think about how we present ourselves to the work differently, through social media, creating magazine ads, and styled shoots. I walked away with new skills, knowledge and new confident to run a success business I can absolutely be proud of! One of the most important elements was the other attendants that I was able to create connections with. We were able to create lifetime relationships with each other and a shared experience we can all share!" Celia, Yanceyville, NC
"The Flower Hat Workshop was one of the best decisions that I have made for my business! I was a little hesitant about if the course would be worth the investment, but IT TOTALLY WAS! I learned so much about flower farming and the business side of being a wedding florist. I have learned how to take this passion and turn it into a career! I am so excited for my future in this industry thanks to the Flower Hat!" kathryn, cedar rapids, ia
"I took your advice about styled shoots and planned a shoot like immediately after returning from the workshop! I teamed up with a wedding planner friend for the shoot, and I made a big ol' floral arch. It's been really great: I already have a 2021 wedding booked with that planner now, and our shoot got published and that feels awesome! I definitely wouldn't have had the guts to invest so much time/effort/money in a shoot before doing your workshop, but I'm so glad that I did!" Samantha, Kingston, NY.
"Julio is one of the few artists that I have met who is also is a true, professional business owner. He has a successful process and is willing to share it. His design techniques, contacts, processes and access to the industry make the workshop worth every penny. I am grateful for his willingness to share his expertise. Plus he makes learning fun!" Kelly, Whitefish, MT
The Flower Hat
Bozeman, MT Say hi! Wedding and General Inquiries: hello@theflowerhat.com Worskhop Inquiries: workshops@theflowerhat.com |